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VISA: Promotions and Free Trials
From April 18, 2020 Visa is updating its rules related to transactions for merchants that offer free trials or introductory offers as part of an ongoing subscription service.
This affects all customers where payment is expected after a free trial or promotion period ends.
Visa has issuedto help explain the changes.
If you offer such promotions you’ll need to ensure cardholders are provided with clear information, enabling them to identify it as a subscription service. This is aimed at helping to reduce the number of related disputes.