Joanna Bedward, GTM & Commercialisation eCommerce Product Manager
We are all having to adapt and feel comfortable making and taking payments in new ways.
As a business owner, you have to stay safe, and that could mean continuing to operate in a restricted or non-face-to-face environment. But what if your customers want to go cashless, or shop online?
In our recent consumer research with Ipsos Mori, almost all (96%) of those taking part in our *survey said they shopped online; more than half (52%) felt had increased their spending online during the lockdown restrictions, and two thirds (68%) said they will actively be seeking to use cards and contactless payments going-forward after the pandemic.
How will you meet these changing needs?
It’s time to move to digital.
Not only will this allow you to service your existing customers, it may also present you with opportunities to reach new ones. Make new technologies work for you.
So what are your business needs? Is it for a cashless store, an online store, or taking telephone payments? Or pay by link, where you embed a payment link in an email or text message, which is fast and secure?
For some customers, there will always be a worry when buying online. How do they know their payment is safe, their data is safe?
We work with some of the best data security experts in the industry to ensure you are security compliant and your customers’ data is secure.
Complementing your digital transition, have you considered leveraging social media? Facebook and Instagram have long proved successful in B2C business. With this approach, it’s important to remain authentic to your customers.
Digital trends are not going to disappear after pandemic restrictions have eased, so the need to digitalise your business to an extent is essential.
At Elavon Europe, we cannot fix every business but we can help with payment solutions to fit a new business model.
Across Europe in recent months, we’ve helped small businesses from restaurants to pharmacies adapt to survive.
So how can we help you and your business?
We’ve had a long partnership with Santander to help small businesses survive and thrive, and help them use payments and customer experience as a way to differentiate their business and drive value.
We can advise you on the payments solutions for your needs and help you adapt your business model to make sure taking payments doesn’t become a headache you don’t need. Talk to us.
· *The research was conducted on i:omnibus, Ipsos MORI’s online Omnibus.
· Online interviews were carried out amongst adults aged 16-75 in the UK.
· Our respondents base includes 1101 adults who completed the survey between 22 May-25 May 2020.
· The data has been weighted to the known population profile by age, gender, region, working status and social grade to be nationally representative and reflect the adult population of the UK.