If the speed and convenience of the drive-through defined “fast food” in its early days, it’s the customer use of automated systems that’s having the biggest impact in the 21st century.
It’s no surprise. When people have the option of ordering food online and having it delivered to their front door within 20 minutes, fast food outlets need to be able to compete on speed. Automated ordering and payments systems offering shorter queues and faster service are a logical answer, and are now standard in fast food outlets across the UK.
However, that doesn’t mean customer-facing staff are obsolete. To find out just what proportion of the population still prefer to order and pay through a staff member, we asked 1108 adults, aged 16-75, in the UK between November 10-12, 2021 in an online survey with market researchers Ipsos, and their answers are clear.