Maximise online sales and security, while minimising fraud and friction for eligible ecommerce transactions up to €500 (or equivalent).
What is Transaction Risk Analysis and how does it help?
Strong Customer Authentication, also known as SCA, was one of the practical changes introduced across Europe by the second Payment Services Directive (PSD2).
The directive intended to make modern, cross-border digital payments easier, faster, and safer for everyone.
But it also introduced more friction in the payments journey leading to more cart abandonment, where customers bail out at the checkout stage.
“If your business has a high volume of low-risk transactions, Elavon Transaction Risk Analysis can help your business make best use of Strong Customer Authentication exemptions up to €500 – and find the sweet spot between fraud management and improving your bottom line,” says Candice Pressinger, Director of Customer Data Security at Elavon Europe.
“While the industry norm for exemptions tops out between €100 and €250, our below average fraud rates and expertise in this field means we can enable exemptions for transactions up to €500 across Europe,” she adds.
Customer feedback for Elavon TRA
Early adopters of Elavon Transaction Risk Analysis (TRA) are also impressed.
Marcus Riese, Senior Payment Specialist Ecommerce Europe, PUMA
“TRA provides PUMA with a technical approach to optimise our payment strategy and customer experience, keeping the authorisation rates high while reducing friction for payments rated as low risk.”
Martin Raschke, Senior Controller, Magix
“As a creator of cutting-edge software, it’s critical that our customers can shop securely on our website. PSD2 regulations make online payments safer, but the necessary security checks can frustrate consumers. TRA makes online checkout smoother and safer without annoying our customers, resulting in approval rates of around 95%. Well done, Elavon!”
Elavon TRA is also attracting industry accolades
- Best Service to Business in the Card and Payment Awards 2022. Also nominated for Best Technology Initiative.
- Award for Innovation for Elavon TRA project leader, Candice Pressinger, at the EMEA Women in Payments Awards 2022.
- Silver in the Best B2B Payments Programme category in the UK Emerging Payments Awards of 2021.
If you’d like to find out how Elavon TRA could help your business, talk to us.
About the whitepaper author:
Candice Pressinger is our award-winning Director of Customer Data Security for Elavon Europe. Candice leads our data-security products, services and consulting solutions, helping protect businesses from payments fraud, data breaches and other security threats. She helped launch Elavon TRA to let businesses process payments without friction, while protecting them from fraud. This achievement saw Candice win the award for innovation at the EMEA Women in Payments awards 2022.