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Americas

United States
Puerto Rico

Europe

Denmark
Germany
Ireland
Norway
Poland
Sweden
United Kingdom
Spain

Customer needs

  • Accept all modern payment types, from cards to smart devices
  • Support cashflow and simplify reporting
  • Deliver personal service, for in-store and phone payments

Elavon solutions

  • Elavon’s fast, secure payment terminals and mobile card machines
  • Next-day settlement and Elavon Connect for real-time insights
  • Secure phone payments for social media-driven sales

The results

  • Seamless in-store and remote payments, no missed sales
  • Predictable cashflow and easy access to customised reports
  • Expanded customer reach and improved accessibility for all shoppers

 

Trends come and go, but style never goes out of fashion. Still, it’s quite an achievement to stay stylish for almost a century.

Since 1928, ladies’ boutique McMullans of Arklow has helped women to look their best. Deirdre Bentley is the current matriarch. "My granny, Julia McMullan, opened the shop. She was a dressmaker, selling dresses and also newspapers,” Bentley elaborates. “Then my mam ran it, until I took over in 1988.

"We have four generations of a few Arklow families buying from us. We can dress any generation, from the baby to the granny.”

As the owner-manager of a boutique that has thrived for so long, Bentley understands the importance of keeping pace with customer expectations as well as fashions – and with payments technology, too. “The trade today would be unrecognisable to Granny. Not only has the currency changed twice, but how people use their money has also changed,” she says. 

McMullans buisness owners

Let customers pay, their way

“In Granny’s time, people typically paid off an item with maybe a shilling per week. Now, card payments are the main thing for our business. Customers pay with their phones and smartwatches – we have technology that Granny wouldn't have dreamed of. As a small business, we need to be able to take payments on the spot, whatever way our customers want to pay. Elavon facilitates all of that, so we don’t miss a sale.”

McMullans is an Elavon customer since 2001. Of course, Bentley has been approached by other payments providers. “Before we worked with Elavon, our card services were one of those things that were with our regular bank. After Elavon opened its Arklow offices in 2000, we wanted to go with them – not just to support local industry, but also because of their prices and customer service. 

“If there’s ever a problem, we can get through to a person to sort it. They know we're a small shop and need to be able to take in the money. We find our payments system to be really, really good – it’s quick, there’s no delay and we get money in the bank, which is always great.”

With such strong roots in Arklow, Bentley’s priority is her shoppers – especially her many regulars. “Elavon takes care of the details, so we can take care of customers. If somebody can't get up the steps in our shop, we can bring the mobile card-machine to them. Little touches like that make all the difference.”

Customer in the store

Reaching new customers online

Phone orders are a growing part of the business, linked with McMullans’ savvy use of social media. “We record videos showcasing new stock, for Instagram and Facebook. People phone us afterwards to order what they’ve viewed.

“This makes our catchment area much wider; we’re not dependent on footfall. We have customers in the west, for example, who call us after a video to order – it’s a whole other way of reaching them. We’ve sent parcels lately to Poland, Croatia and Germany.”

Bentley makes best use of Elavon’s end-of-day reports for managing cashflow. But for easy access to statements, account-management tools and customised transaction reports, Elavon’s online portal is a small business’ best friend. “To drill down into any more detail, we can log into Elavon Connect from anywhere. We can get whatever information we want there.”

Bentley has big plans to mark McMullans’ 2028 centenary, but no intention of changing payments provider. “We're very happy with our relationship with Elavon. We’ve been with them for over 20 years – and hopefully for many years to come.”

Key features:

  • Take all kinds of payments – in-person or over the phone, from cards or smartwatches
  • Money in your account the next day for predictable cashflow
  • Award-winning customer and technical support
  • Plan better with detailed, customised reporting on the Elavon Connect portal
  • Secure, speedy transactions to help cut queues


Whether your business is online or bricks and mortar, an independent store or a multinational chain, learn more about our secure systems tailored for retail businesses.

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