2% increase in approval rate can generate, on average, $1M monthly revenue without a retry
The United States and Europe have a significant variance in approval rates mainly since European regulation is more complex with a big focus on transaction security (for example PSD2). In addition, European transactions for airlines are predominantly cross-border adding to the complexity of the ecosystem.
Insufficient funds is the top contributor towards Card Not Present (CNP) declines for airlines making up 45% of all declines. These types of declines are driven by cardholders and can be difficult to resolve.
To combat this:
- Incentivise your card holders to use credit cards as they are statistically far less likely to get declines compared to debit cards
- Offer as many varied forms of payment as possible to your cardholders, including Buy Now Pay Later or similar cost splitting schemes