For enterprise level companies, taking card payments is rarely simple. Multiple locations, across different markets, handling currencies, customs and regulatory differences, all at scale offers challenges, often unique to your own business.
That challenge is only going to get harder. Like all tech-led industries, payments rarely stand still. Payment methods and consumer expectations are constantly evolving. As they do, regulations and consumer protections are introduced to keep pace with those changes.
The right partner can take the pain out of payments. It should be able to offer technology, expertise and the infrastructure needed so your business can concentrate on what it does best.
For your customers, that results in a frictionless experience, leaving them remembering their interaction with you, not battling with a card machine. Diners are left remembering the meal not the payments. Shoppers should be able to make their online purchase without abandoning their cart at the point of checkout. Commuters need to be able pay for their parking and the train tickets without adding to their daily journey time.
But where to start? Scott Frisby, Head of Strategy at Elavon Europe, takes us through his top five key considerations when planning a payment strategy.
There’s a huge wave of change coming: regulatory change, new payment methods, new suppliers and more. You need an industrial level partner to process industrial level volumes and transactions. As well as speed, it needs to be based on a reliable, sturdy platform that won’t fall over. That ability to process volume, quickly and seamlessly is of the utmost importance and should be a key consideration when choosing your platform. Coupled with that, is a partner that can quickly and efficiently implement scheme innovations such as tokenisation.
You want consistency across everything you do and across all territories where you operate, keeping customers and your teams happy. A global payments partner – like Elavon – has the same platform and boarding solution everywhere it operates. If you are trading in multiple territories, using a global solution takes the complexity out of your payments strategy. It saves having to onboard a partner in each country, meet local compliance regulations, transact in different currencies, and meet varying customer demands. But more than that, having a single-source of data across your estate provides incredibly powerful insights. The same applies to companies planning to expand into new territories, having a payments provider that already acquires in your target countries can save you a huge headache and can help you scale up quickly and efficiently.
Your customers don’t think in channels so your payments shouldn’t either. Advances in technology means your customers expect to be able pay at every touch point they have with you without being bounced to a different channel to pay. Think of a hotel guest who pays for a room booking online, adds extras in an app and settles up at the end of a stay in-person. Or a shopper who finds your store on Tik Tok and wants to make an immediate purchase but then chooses to exchange in-person. A unified payment experience keeps things simple for you and your customers. It removes friction at each payment point for your customer and creates one point of reconciliation and reporting, no matter where or how a payment was made.
There’s a tsunami of regulation already breaking over the industry. Now more than before, the size and sophistication of your payments partner’s compliance team is incredibly important. That is only going to increase as regulations tighten and more payment methods are introduced. At Elavon and U.S. Bank we’re incredibly proud of our risk and regulatory infrastructure which stands head and shoulders above our competitors. They shoulder the burden of regulation and compliance, so you can concentrate on what you do best.
Over the past decade top class banks and top-class payments providers have diverged, with banks and payments preferring to specialise in one or the other. That left merchants having to make a choice: best in class payments, or best in class banking. That’s not a sacrifice you need to make. At Elavon, we own the acquiring and we’re part of U.S. Bank, offering the strength, scope and stability you would expect from the fifth-largest commercial bank in the United States. Our enterprise customers can take advantage of our banking services, such as cash management tasks, foreign exchange services, corporate financing or the support of a world-class risk and compliance team.
Picking the right payments partner is rarely as simple as picking a POS off a shelf or integrating a gateway into your website. Ultimately, it’s about choosing a provider with the stability and ability to meet your payment processing needs, the scale to grow with you, the adaptability to meet your needs as they grow, and the support to implement technical and regulatory changes in the industry.
Find a platform that can demonstrate resilience for your transaction volume.
Pick a payment provider that acquires in at least all your existing markets with potential to expand
Choose a unified provider with one point of contact for all your transactions
Consider what compliance needs you have and what support is on offer